Aiste Hong is a Lithuanian-born American designer based in New York. She launched her namesake luxury ready-to-wear brand after graduating  from Parsons School of Design in 2021.

Designed in New York, made in her home country of Lithuania, her debut Spring/Summer 2025 collection was presented at the official 2024 New York Fashion Week at the prestigious Harmonie Club in Manhattan’s Upper East Side. Aiste Hong has been featured in publications such as Elle, CR Fashion Book, Harper's Bazaar, Marie Claire, L'Officiel and others.

Merging timeless, refined femininity and contemporary power dressing, the brand is defined by sensual draping, asymmetric designs, sleek tailoring and unexpected details.

“THE BEAUTIFUL, STRONG WOMEN I DESIGN FOR KNOW WHAT LUXURY CLOTHES SHOULD LOOK AND FEEL LIKE. THEY WILL ACCEPT NOTHING LESS, AND THEY SHOULDN’T. I DESIGNED THIS COLLECTION TO SERVE BOTH PURPOSES, TO GIVE WOMEN THE ABILITY TO DRESS LIKE A CEO OR AN OFF-DUTY SUPERMODEL AND ALL THE VARIATIONS IN BETWEEN.”